It's creators say, "I love you more than ______ is an exploration into the wonderful world of love. Paperwhite studio wants to depart from the cliche valentines sentiment and find out the real things we are willing to put in second place for love. We'll be collating and uploading them as we go along with the aim of producing a valentines day surprise. . ."
So far some of my favorites are "I love you more than popping bubble wrap", "I love you more than the last day of school", and "I love you more than Jim Halpert".
I sent mine in! Go check it out and email them your own :)